How to spend your marketing budget wisely – copy or video?

Running a business, whether large or small, brings its own challenges and difficulties. How to effectively spend your marketing budget is just one of them.

Over the past few years, the push towards video marketing has been great, and it’s understandable to see why – video captures your audience’s attention quicker than words are able to, meaning the impact and efficiency of video marketing can be untouchable. Words can give you the information, but video can convey emotion and expression which is difficult to get from words alone.
With the increase in video marketing, so too the reach of views and audience has increased, with more people consuming visual marketing on a more regular basis. People find video easier to watch and quicker to digest the information that is presented to them.

There is a common misconception that video marketing can be more costly than hiring a copywriter, and this can be the case, but how you use the end result can mean that it’s more affordable than you think.
Just like with copy, video can be edited and repurposed, meaning you can get more bang for your buck – social media posts; vlogs; email marketing; and even snippets on your website – with the ability to glean a transcript for use in other marketing. And the combination of words and video can amplify the message that you’re trying to convey – your words, said in your language, on a subject that you’re passionate about.

Giving prospective customers information about your products and services allows them to make decisions based on their needs and requirements, but people seeing first-hand through the power of video the passion and knowledge you have can draw them in to your world and let them see what you do and how you do it.

The choice of video marketing is up to you and can depend on the budget you have available – an in-depth video explaining the whole manufacturing or production process; testimonials from current or past clients and customers; or you talking about what you do best. It’s worth having a chat with an expert about your budget, your ideas, and your individual requirements.

Similar Posts