Behind the scenes shot of an actor being filmed doing sensory activities for kids

Audio > Video?

While most people understand the importance of having high-quality video, many underestimate the importance of good audio in a video recording. In this blog, we will discuss why good audio is so crucial and how bad audio can ruin a video.

Why is good audio important?

First and foremost, good audio is essential for clear communication. Whether you’re recording a tutorial or an interview, if the audio is poor quality, viewers will have a hard time understanding what’s being said. This can lead to frustration and ultimately result in viewers clicking away from your video. Clear audio ensures that your message is received loud and clear. It helps to engage your audience and keep them interested in what you have to say.

Behind the scenes shot of an actor being filmed doing sensory activities for kids
Recording of sensory activities for kids. Notice two boom microphones, one for redundancy.

In addition to clear communication, good audio also helps to create a sense of immersion for the viewer. High-quality audio can transport the viewer to the scene and make them feel as though they’re right there with you. This is particularly important for videos that rely on ambiance or sound effects, such as nature documentaries. Without good audio, the viewer will be less likely to become fully invested in the content. The viewer might miss out on important details that help to create the overall experience.

On the other hand, bad audio can completely ruin a video. Poor audio quality can be distracting and make it difficult for the viewer to focus on the content. It can also be a major turn-off for viewers, who may view low-quality audio as a sign of unprofessionalism or lack of effort. In some cases, bad audio can even render a video unwatchable, which can be particularly damaging if the video is being used for marketing or educational purposes.

Sound recordist setting up boom microphones for a video shoot
Setting the boom microphones

Common issues

There are several common issues that can result in bad audio, including background noise, echo, muffled sound, and inconsistent levels. Fortunately, most of these issues can be addressed by using the right equipment and techniques. For example, using a high-quality microphone, choosing the right location, minimizing background noise, and adjusting levels during editing can all help to improve audio quality.

In conclusion, good audio is just as important as good video when it comes to creating high-quality content. It’s important to invest in good audio equipment and techniques to ensure that your message is received loud and clear.

We’ll talk more about techniques and some tips that we’ve learned over the years in another blog.

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